TAIKA , founded in 1991 , means “magic” in Finnish and is known to cast its spell on clients for almost three decades as they keep coming back for more . Our USP of understated elegance is dramatic without being ostentatious and appeals to a cross section of women of all ages , who like to let their individuality speak through their choice of clothing.
TAIKA is known for its use of natural and eco-friendly fabrics with a strong play of colors and masterful applications of embroideries and appliqués to create silhouettes that are edgy , contemporary yet classic and perennial. Inclined to be an artist herself , Poonam Bhagat, dabbles with paint on canvas and designs ensembles that speak the unique language of art . The collections range from Western prêt to Indian diffusion. In other words – A dress for all reasons !
The label sells from the finest designer boutiques pan India and has made successful international forays into Milan, Rome, Tokyo, London, New York, Johannesburg and West Palm Beach, Florida . We were privileged to design the costumes for the entire ensemble of the French opera company, Opera Lafayette, for their performance of “lallah Roukh “ at The Kennedy Centre, Washington DC and the Lincoln Centre , New York in January 2013 We have also showcased our collections on top of The Eiffel Tower , a first of its kind besides showing on the ramp in London, Tashkent and Dallas among others .
We actively participate in India Fashion Weeks and Poonam Bhagat has been on the Board of Governors for two consecutive terms of 6 years at Fashion Design Council of India – The Apex body of Fashion in the country .
- Poonam Bhagat